Learn About DEMANDWERKS

DemandWerks builds market value for companies by

focusing 100% of the ORGANIZATION on customers and consumers

100% of the time

Our Think Round™ approach provides continuous customer knowledge to all employees, so they can become hyper-aware of how what they do, create, sell, service and support directly impacts a customer and builds value. From innovation, product development and supply chain management to HR, finance, accounting and sales, the entire team will be engaged and inspired to serve the needs and aspirations of customers. Think Round gives leaders the strategy and tools to own the future.

Think Round: How to own the future by focusing 100% of your company on customers and consumers 100% of the time.

View the video to learn about our book: Think Round™

Praise For Think Round

Think Round will challenge you to question if you are maximizing the value of your company by ensuring all departments are contributing their part to building and marketing your products and services. Think Round is a smart read for a CEO, for a Chief Personnel Officer driving cultural change, and for an entrepreneur scaling a business.

Dawn Hudson

Former CEO of Pepsi -Cola North America

"'As our case is new, so we must think anew, and act anew.', Lincoln famously said. Nothing could be more true today, especially for companies trying to master relentless change. Think Round is full of ancient wisdom freshly applied to the leadership challenges of today.

David Gergen

Professor at Harvard Kennedy School; advisor to four US presidents; CNN senior political analyst

 

Having worked with these guys and seen the results, they're on to something powerful! Glad they're making their stuff available!

David Bell

Chairman, gyro; former CEO, IPG; member Advertising Hall of Fame

 

“Everyone likes to pay lip service to the idea that they focus on their consumers, but the reality is a little different. In a world filled every day with another hot new tactic for bombarding them it’s so easy to overlook what your customers are telling you; the key to connecting is understanding them in a real and deeper way. Think Round not only shatters the perception that business leaders know better than their consumers, it shines a light on the transformative power of consumer demand—and how you can harness that demand to help make your company more valuable - and responsive - over the long haul.

Ken Calwell

CEO, Papa Murphy’s

 

Think Round=Mind, Blown. Common sense has never sounded so profound! Reading this book has left me re-energized, re-focused, and ready to tackle the challenges ahead.

Kim Kelleher

Publisher, Wired Magazine

 

THE DEMANDWERKS APPROACH

TOOLS

TOOLS

BECOMING ACCOUNTABLE REQUIRES DISCIPLINE: SEE ALL OUR TOOLS

The challenge for CEOs is how to scale empathy to the enterprise level so it can be a sustainable advantage in creating long-term value. DemandWerks methodology gives leaders a repeatable process for owning the future by having 100% of your company focused on your consumer 100% of the time.

With deep expertise and operating experience at the intersection of technology innovation, consumer markets and demand creation, Martha, Michael and Laura lead a team of accomplished demand werkers. We are all obsessed with demand creation and share the same goal: to make a profound, positive and lasting impact on the leaders and companies we work with. It’s what get us up in the morning.

BUSINESS SECTORS INCLUDE:

Financial services, eCommerce, entertainment, fashion, beauty, music, lifestyle, wellness, consumer goods, business solutions, beverages, food service

 

Computers, mobile, consumer electronics, music, networking, printing and imaging, telecoms, personal devices

 

Data solutions, marketing services, credit and reporting services, web data aggregation, health services

 

Non-profit organizations including cultural, educational, leadership, business, social entrepreneurs and incubators

INNOVATIVE LEADERS AND COMPANIES WE’VE WORKED WITH:

THE DEMANDWERKS TEAM

CONTACT US

MARTHA PEASE

EXT.  700

LAURA MASSE

EXT.  702

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Follow the BrandBounce for Advice and Opinion on how news, behavior and unexpected world events affect the brands of Corporations, Politicians and People.

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THINKING

DemandWerks brings a unique perspective to a broad range of thought leadership. Our book, Think Round, presents our fundamental approach to owning the future through 100% consumer accountability.

 

Martha is often on air and online with CNN, as a marketing and brand expert, discussing the impact that unplanned events have on consumers’ perceptions of people, politicians, brands, institutions and companies.

 

TheBrandBounce.com is our blog, which also picks up theme of how unplanned events can create an unexpected bounce for brands. A brand bounce can be good – or it can be bad, transitory or long lasting. The direction and duration of the bounce depends entirely, in our opinion, on how accountable the brand has been to their consumers. A bad bounce is a warning sign to stakeholders that something is wrong – not resonating or connecting - in the way they’re approaching their market.

 

The Brand Bounce online magazine is a compilation of on air appearances, articles and opinions we wrote in 2014, curated to challenge and help shape future thinking.

 

Follow the BrandBounce for Advice and Opinion on how news, behavior and unexpected world events affect the brands of Corporations, Politicians and People.

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A COMPILATION OF ARTICLES WRITTEN FOR

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