Learn About DEMANDWERKS

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WHAT WE DO

DemandWerks is a thought leadership firm that advises companies on how to create sustainable demand for what they make and sell.

THE PROBLEM

THE SOLUTION

TAKE ACTION

Companies Are Vulnerable: And many don’t know it. Why? Because fewer than 10% of employees are focused on the source of revenue: customers and consumers. Most companies that aren’t accountable to consumers lose market value over time. Lack of consumer accountability is what holds most companies back from reaching their full potential.

View the video to understand how we think.

View the video to learn about our book: Think Round™

Get Started:

Benchmark your company’s readiness with DemandWerks’ MRI

Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success.

     The key to winning really big, and staying at the top of the business game, is empathy:  the capacity to recognize and respond to emotions and aspirations experienced by your customers and consumers. The challenge for CEOs is how to scale empathy to the enterprise level so it can be a sustainable advantage in creating long-term value. Think Round is the guide to just that: a proven approach to owning the future by having 100% of your company focused on your consumer 100% of the time.

     Peppered with invaluable real-world anecdotes and examples culled from the impressive careers of Martha Pease and Michael Campbell, who have helped companies like Apple, IBM, FedEx, Pepsi, Pizza Hut, Visa, Domino’s, Neutrogena and Unilever etch their names in the halls of business greats, Think Round is your guide to a better, brighter, executable and, ultimately, revelatory way of life for your organization.

“Everyone likes to pay lip service to the idea that they focus on their consumers, but the reality is a little different. In a world filled every day with another hot new tactic for bombarding them it’s so easy to overlook what your customers are telling you; the key to connecting is understanding them in a real and deeper way. Think Round not only shatters the perception that business leaders know better than their consumers, it shines a light on the transformative power of consumer demand—and how you can harness that demand to help make your company more valuable - and responsive - over the long haul.”

Ken Calwell – CEO, Papa Murphy’s

“Having worked with these guys and seen the results, they're on to something powerful! Glad they're making their stuff available! "

David Bell Chairman, gyro; former Chairman, IPG

“Think Round" = Mind Blown. Common sense has never sounded so profound! Reading this book has left me re-energized, re-focused, and ready to tackle the challenges ahead.”

Kim Kelleher Publisher, Wired Magazine

“Forget about Thinking Different, you need to Think Round. This book is a game-changer.”

Kelly Mooney –CEO, Resource/Ammirati and author of The Open Brand

“Think Round” turns the tendency in business to treat the symptoms of problems rather than the underlying problem itself on its side, by refocusing the reader on the most critical part of the equation – the consumer. Their logical approach of Consumer Accountability helps all corners of an enterprise boost brand and market value. Martha and Michael give clear examples of strategies leaders can apply every day to boost customer and consumer demand.

     This book is easy to digest, straightforward to apply, invaluable in its result."

Eric Bauer –Chief Operating Officer / Chief Financial Officer, True Religion Jeans

 

Think Round™: Own the future, focus 100% of your organization on customers and consumers, 100% of the time.

Shift The Balance: Reaching full market potential depends on shifting the balance of people who are thinking about your consumers from 10% to 100%, and developing a plan to get there. The core of DemandWerks is an enabling methodology for understanding and connecting your company to the emotions, desires and drivers that fuel consumers’ decisions. Increasing their demand for what you make comes from scaling this empathy for consumers inside your company.

 

TUTORIAL

Moving from linear to round thinking isn’t a gimmick: it’s a key insight. Round thinking is a new way forward for business planning and explains why so many linear companies end up limiting their market potential.

 

DemandWerks’ guiding principles are simple: offer an efficient, cost-effective and refreshingly collaborative process to produce high impact outcomes. Our work is not tearing down, re-engineering, nor re-organizing, and does not require capital investment or on-site consultants draining the time of a company.

TOOLS

TOOLS

Get Started with the DemandWerks Mission Readiness Index (MRI). Find out if your company is being held back by a 90/10 problem: is your market potential limited because only 10% of your company is focused on consumers? Executed in 12 days, the MRI is a benchmark that reveals unseen company vulnerabilities that will directly impact market potential.

AI (Accountability Index): The Accountability Index (AI) extracts, summarizes and contextualizes the collective knowledge and perspective of the organization about demand creation.

GET
STARTED
TODAY

GET STARTED

IQ (Intake Questionnaire): A self-administered, customized on-line tool deployed across all levels and in departments, the IQ mines individual understanding of key business areas.

TAKE THE 90|10 CHALLENGE

Our methodology gives leaders tools and a process for becoming consumer accountable that continues on with them long after we’re gone:

Front Back
Front Back
Front Back

BECOMING ACCOUNTABLE REQUIRES DISCIPLINE: SEE ALL OUR TOOLS

The challenge for CEOs is how to scale empathy to the enterprise level so it can be a sustainable advantage in creating long-term value. DemandWerks methodology gives leaders a repeatable process for owning the future by having 100% of your company focused on your consumer 100% of the time.

With deep expertise and operating experience at the intersection of technology innovation, consumer markets and demand creation, Martha, Michael and Laura lead a team of accomplished demand werkers. We are all obsessed with demand creation and share the same goal: to make a profound, positive and lasting impact on the leaders and companies we work with. It’s what get us up in the morning.

BUSINESS SECTORS INCLUDE:

Financial services, eCommerce, entertainment, fashion, beauty, music, lifestyle, wellness, consumer goods, business solutions, beverages, food service

 

Computers, mobile, consumer electronics, music, networking, printing and imaging, telecoms, personal devices

 

Data solutions, marketing services, credit and reporting services, web data aggregation, health services

 

Non-profit organizations including cultural, educational, leadership, business, social entrepreneurs and incubators

INNOVATIVE LEADERS AND COMPANIES WE’VE WORKED WITH:

THE DEMANDWERKS TEAM

Executed in 12 days, the MRI is a benchmark that reveals unseen company vulnerabilities that will directly impact market potential.

MARTHA PEASE

EXT.  700

LAURA MASSE

EXT.  702

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Follow the BrandBounce for Advice and Opinion on how news, behavior and unexpected world events affect the brands of Corporations, Politicians and People.

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(845) 520-3295

THINKING

DemandWerks brings a unique perspective to a broad range of thought leadership. Our book, Think Round, presents our fundamental approach to owning the future through 100% consumer accountability.

 

Martha is often on air and online with CNN, as a marketing and brand expert, discussing the impact that unplanned events have on consumers’ perceptions of people, politicians, brands, institutions and companies.

 

TheBrandBounce.com is our blog, which also picks up theme of how unplanned events can create an unexpected bounce for brands. A brand bounce can be good – or it can be bad, transitory or long lasting. The direction and duration of the bounce depends entirely, in our opinion, on how accountable the brand has been to their consumers. A bad bounce is a warning sign to stakeholders that something is wrong – not resonating or connecting - in the way they’re approaching their market.

 

The Brand Bounce online magazine is a compilation of on air appearances, articles and opinions we wrote in 2014, curated to challenge and help shape future thinking.

 

A COMPILATION OF ARTICLES WRITTEN FOR

Follow the BrandBounce for Advice and Opinion on how news, behavior and unexpected world events affect the brands of Corporations, Politicians and People.

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