Here’s a fact to excite any growth obsessed executive: for companies that focus on creating competitiveness through consumer experience their average annual stock market returns far exceed their competitors’ and the S&P.
When you focus in on what those pack-leading, competition-crushing companies are doing, the strategy becomes clear. Their entire organization is consumer accountable. They’ve made that conscious choice to place consumer desires first, and they’re reaping the rewards: increased competitiveness, long-term brand value, and accelerated growth.
Aligning every single person in your company, from the top on down, with your consumer's mindset ensures that what you make, and how you position your business, is in response to the demands of an audience, rather than demanding an audience for what you make.
DemandWerks Partners are skilled practitioners at helping clients act consumer accountable. We help you re-examine and re-focus your strategies, your commitments, your culture and company to amplify your value to your consumers
Praise For Think Round
“Think Round will challenge you to question if you are maximizing the value of your company by ensuring all departments are contributing their part to building and marketing your products and services. Think Round is a smart read for a CEO, for a Chief Personnel Officer driving cultural change, and for an entrepreneur scaling a business.”
Former CEO of Pepsi -Cola North America
"'As our case is new, so we must think anew, and act anew.', Lincoln famously said. Nothing could be more true today, especially for companies trying to master relentless change. Think Round is full of ancient wisdom freshly applied to the leadership challenges of today.”
Professor at Harvard Kennedy School; advisor to four US presidents; CNN senior political analyst
“Having worked with these guys and seen the results, they're on to something powerful! Glad they're making their stuff available!”
Chairman, gyro; former CEO, IPG; member Advertising Hall of Fame
“Everyone likes to pay lip service to the idea that they focus on their consumers, but the reality is a little different. In a world filled every day with another hot new tactic for bombarding them it’s so easy to overlook what your customers are telling you; the key to connecting is understanding them in a real and deeper way. Think Round not only shatters the perception that business leaders know better than their consumers, it shines a light on the transformative power of consumer demand—and how you can harness that demand to help make your company more valuable - and responsive - over the long haul.”
CEO, Papa Murphy’s
“Think Round=Mind, Blown. Common sense has never sounded so profound! Reading this book has left me re-energized, re-focused, and ready to tackle the challenges ahead.”
Publisher, Wired Magazine
The challenge for CEOs is how to scale empathy to the enterprise level so it can be a sustainable advantage in creating long-term value. DemandWerks methodology gives leaders a repeatable process for owning the future by having 100% of your company focused on your consumer 100% of the time.
BECOMING ACCOUNTABLE REQUIRES DISCIPLINE: SEE ALL OUR TOOLS
MISSION READINESS INDEX | INTAKE QUESTIONNAIRE - ACCOUNTABILITY INDEX
Executed in 12 days, the Mission Readiness Index (MRI) is a benchmark that reveals unseen company vulnerabilities that will directly impact market potential.
IQ (Intake Questionnaire): A self-administered, customized on-line tool deployed across all levels and in departments, the IQ mines individual understanding of key business areas.
AI (Accountability Index): The Accountability Index (AI) extracts, summarizes and contextualizes the collective knowledge and perspective of the organization about demand creation.
An online, self-administered survey for all levels and departments, combined with DemandWerks external analysis, to assess understanding of competitive landscape.
Provides a fresh, actionable and elevated perspective of your competitive landscape, from the viewpoint of customers, based on competitors’ communications and content.
Detailed recommendations and actions to move company toward consumer accountability.
Gives leaders a strategic tool to drive company alignment around a basic approach to creating consumer demand.
DemandWerks leads on-site sessions to build creative strategic thinking and collaborative results.
The Leap Session helps the team develop and formalize the anchors of a demand creation platform.
The consumer comes to life as the decision maker of what a company can sell.
A formal model that visualizes and details the key stages of customer purchase decision-making and after-market loyalty.
The Consumer Journey is the key tool to ensure everyone has the same understanding of the process by which the customer makes purchase decisions.
DEMAND DRIVER MAPPING
An integrated model reflecting specific consumer purchase criteria and loyalty criteria for each stage of the Consumer Journey.
The Demand Driver Map aligns the Customer Journey with the key drivers of customer purchase decision-making and loyalty.
A filter to evaluate and integrate strategic, business and executional decisions based on fulfilling consumer needs.
An on-line, self-administered survey among employees at all levels in the organization to align each specific product offering to each of the demand drivers that affect a consumer’s decision to purchase.
Leaders get a model of how their employees perceive their products and services align with consumer needs.
Quantitative and qualitative consumer validation of assumptions in Consumer Journey, Demand Driver and Product Mapping.
An objective view of the alignments/gaps between internal assumptions and biases, and external consumer needs.
The organization has the basis to develop a compelling, benefit-based narrative to consumers.
A guide to positioning the company and brand as consumer accountable, and for scaling empathy.
Leaders and teams share a single validated road-map for how to align what they make and sell with consumer needs.
Guidance and guardrails for implementing a consumer accountable strategy throughout all their customer acquisition efforts.
Gives leaders, line executives and teams guidance on optimizing tactics, spending and messaging with highest likelihood of creating consumer demand.
With deep expertise creating value at the intersection of digital innovation, consumer markets and demand creation, DemandWerks partners share the same goal: to make a profound, positive and lasting impact on the leaders and companies we work with.
INNOVATIVE COMPANIES WE’VE WORKED WITH
THE DEMANDWERKS TEAM
MARTHA R PEASE
MICHAEL J CAMPBELL
As CEO, Martha is a general operating executive, consultant and thought leader who heads engagements with clients, develops the DemandWerks strategic vision and builds the team that delivers world class work.
As Chief Creative Officer, Mike works with clients to set up our unique approach to aligning what companies sell with consumer emotions and demand drivers, drawing on decades of leadership for many of the world’s most successful traditional and digital brand connection efforts.
As Partner, Laura leads client engagements, bringing deep operational expertise as a CMO, brand architect and marketing strategist across traditional and digital platforms.
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